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This image captures a video call featuring a discussion slide and a presenter. The slide is titled "Questions + Discussion" and poses two questions about marketing branches and the "parent/branch" relationship in interpreting. The right side features Katherine Lee who is signing.

Marketing 101 for Interpreters – Key Terms & Concepts

Presented By: Katherine Lees

Course Duration: 2.0 hours


Subscription: 6 Months


CEU Credits: .2 PS

Marketing 101 for Interpreters – Key Terms & Concepts

Price range: $37.49 through $49.99

Course Description & Objectives

Not sure what marketers mean by “branding,” “positioning,” “conversion” or “lead generation”? Or how to sign marketing, sales, advertising and why they’re different signs. This session decodes common marketing jargon and explains how these concepts apply to your interpreting.

Upon completion of this session, participants will be able to:

  • Accurately define at least 10 foundational marketing terms.
  • List at least three ways of how a specific marketing team uses these marketing terms to guide outreach and campaigns.

Meet Your Instructor

Katherine Lees headshot
Katherine Lees

Katherine Lees is the dynamic and visionary CEO of a leading marketing company, dozanü innovations, known for their expertise in accessibility and inclusive marketing practices. With a background deeply rooted in marketing, Katherine inspires and empowers companies and organizations to create a more inclusive world starting with their marketing strategies. dozanü innovations, the parent company, is nationwide with team members across the country and satellite offices in Los Angeles and the DC metro area. As a Deaf, Queer, and disabled woman, Katherine faces daily and lifelong challenges from not seeing the authentic representation of herself in marketing and struggles with accessibility in many different settings. These obstacles have profoundly shaped her, enabling her to bring a unique perspective to dozanü innovations, an innovative marketing company with an accessibility-focused division, access zanü.

Lighthouse Interpreting & Training is an Approved RID CMP Sponsor for Continuing Education Activities.

Enhance Your Expertise

Enroll in our courses today to elevate your engagement skills to the next level.

Additional information

Access Type

DO NOT RECEIVE CEUs, RECEIVE CEUs